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“Only by creating a vehicle for asset ownership, can we ensure that the poor will gain control over their own resources and over their own destiny.”
JAIME ARISTOTLE B. ALIP, Ph.D.
Founding President and Chairman, articulating CARD’s vision of creating a bank owned and managed by poor landless rural women through share ownership and representation in CARD Bank’s board.
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On September 1, 1997, in San Pablo City where it all started, CARD Rural Bank opened its doors to the public. The event marked a first in the Philippine rural development landscape: CARD is the first microfinance NGO in the country to transform itself into a bank. At the time of its transformation, CARD was on the 8th year of its credit and savings operations, using a modified Grameen Bank methodology to bring financial services to landless rural poor women in the provinces of Laguna, Quezon, Masbate, Mindoro and Marinduque.
The founding vision of CARD to create a bank owned and managed by landless rural women has been faithfully kept alive by board members, management staff as well as its members. It has been a rallying point for the leaders and staff to move forward, reach more number of poor people and at the same time aim for viability. In the same manner, the prospect of becoming owners of their own bank has inspired the members to practice credit discipline. Hence, when the time was deemed ripe, measures were set into motion towards the realization of this dream.
VISION
As one of the institutions that composed the CARD MRIs and in support to its mission, CARD Bank envisions building a sustainable financial institution owned, managed and controlled by the landless rural women by providing continued access to financial services to an expanding client base by organizing and empowering landless rural women and by instilling the values of discipline, hardwork and saving in an atmosphere of mutual respect.
MISSION
To provide banking services especially designed for landless rural workers by bringing bank services to community sites and accommodating the least financial transactions within their affordability.
To provide non-collateralized loans to non-bankable but viable projects;
¨To ensure that half a million poorest Filipinos are provided with financial services by the year 2005.
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