CARD MRI- Center for Agriculture and Rural Development

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VISION

To become CARD MRI's main vehicle in integrating its micro entrepreneur clients into the mainstream economy while being socially-responsible citizens by providing for their holistic range of business and social service needs.

MISSION

CARD BDSF Inc. is committed to build a professional and sustainable Business Development Service (BDS) that can respond to the needs of CARD micro-entrepreneur clients in promoting, developing, expanding their business activities and improve quality of life.

OBJECTIVES

To have a wider membership base and serve number of CARD micro-entrepreneur clients and it will guarantee the membership retention of its good and matured clients to their respective CARD financial institution (CARD Bank and CARD Inc.) by providing them business and social needs.
To facilitate the transformation of micro-entrepreneurs to level of growth and viability
To achieve client satisfaction on CARD BDSF intervention per program/project.

To attain the financial sustainability of CARD BDSF Inc.

HISTORY

The CARD Business Development Service Foundation Inc.

In year 2001 a number of CARD’s micro-entrepreneur clients expressed a need for marketing assistance. In response, CARD took its first and modest steps by pilot-testing a small marketing assistance program designed to help members identify buyers of their products, open up new markets, and eliminate or reduce the cost of middlemen, a display center for clients products in CARD Head Office was in placed.

The next demand raised by CARD clients was additional technical, financial and management skills in running their enterprises, in able to response on this CARD coordinate with Department of Trade and Industry (DTI) and Technical Education and Skills Development Authority (TESDA) to conduct a series of Livelihood Training Program (LTP) . In year 2005 with the assistance of CORDAID (Catholic Organization for Relief and Development Aid), based in Netherlands, CARD conducted and extensive study of its clients. The study looked at the demand of CARD clients for business services. It was found that the most needed service was bulk sourcing purchasing of inputs-materials clients need to produce products. Aside from bulk sourcing, clients need for product development, enterprise management, and marketing such as an interest in linking with other producers, which each contributing a step toward a total final product in a value chain. After the study, what started as a “marketing assistance” continued to evolve and the 5th member of the CARD Mutually Reinforcing Institution (CARD MRI), the CARD Business Development Service Center was subsequently launched but still operate as an autonomous unit of CARD Inc. This is in response to CARD’s initial learning, from its small-scale marketing and livelihood activities, that our own maturing clients’ needs to go beyond access to financial services.”

In February 18, 2008 during the time when the Chief Executive Officer of CARD BDS is attending his Master in Entrepreneurship at Asian Institute of Management (AIM) under the Asian Center for Entrepreneurship (ACE), CARD BDS was officially and legally registered as CARD Business Development Service Foundation Inc at Securities and Exchange Commissions and now operating as a separate institution from CARD Inc.

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